Visions Federal Credit Union: Introducing ESPN’s Jay Williams as Spokesperson



ABC handles public appearances and promotion for ESPN personality and former basketball star Jay Williams, who was recently brought on as spokesperson for Visions.

On behalf of the client, ABC helps Williams amplify his financial literacy message with event planning for appearances, public relations, video production and a microsite dedicated to the campaign.

We produced this video to introduce Visions membership to the newest member of the team.

A former national player of the year for Duke University, Williams’ pro career with the Chicago Bulls was cut short following a motorcycle accident. He transformed his tragic circumstance into a career as a broadcaster, entrepreneur and motivational speaker and his inspiring story recently earned him an interview with Oprah.

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